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Our Brands

Edith's Fashions

Our History
In 2014 Edith's proudly celebrates 30 years of excellence in Toronto. Leading the industry in service, Edith's has built a reputation as the "go-to place" for all special occasion fashions.

Our 12,000 square foot facility is a playground for fashion enthusiasts and shoppers alike. Our forward approach to fashion marriages the runways of New York and Paris, so if it's hot off the runaway, you will most likely find it in our showroom.

Edith's is about the women that wear our fashions. The brands and styles we carry are carefully chosen for our clientele. Our dresses are featured on the covers of magazine, red carpets and celebrity events.

Why shop for a dress at Edith's?
Edith's has one the largest and most stylish selections of gala gowns, mother of the bride dresses and mother of the groom dresses. In our fashion boutique you can also find one of the widest selection of specialty and prom dresses in Toronto. With over 30 years of refinement, excellence, and dedication to social occasion lifestyles, events and community, Edith's has risen to a category all on its own.

Successful women do not have the time nor the inclination to study trends, styles, or fabrics — that's where we come in. Our in-house stylists are ready to work with you one-on-one to learn about your individual style and needs, as well as provide you with the best options for a well suited look. You can be sure that at Edith's, you will always leave looking great and feeling confident.

World Class Brands

Jovani

Jovani was founded by Jacob Maslavi in 1980 in New York City. Jovani specializes in dresses, and has a variety of styles for evening wear, homecoming, prom, cocktails, pageants and weddings. Each dress is designed with detail and precision to ensure a high quality, flawless look.

Jovani’s common goal is, "to make every moment the perfect insurance to wear stunning gowns." Jovani has a vast selection of dresses to compliment every woman. Jovani has designed perfect dresses with exquisite fabric and colour to help their customers achieve that glamorous feeling. Jovani has expanded its designs all over the world with their bright fabrics and classic cuts with twists. Well known celebrities such as Jennifer Hudson, Camila Cabello and Demi Lovato have been spotted in Jovani at red carpets.

Go to website here.

La Femme

La Femme Fashion is an LA based brand and has been producing dresses for about twenty years. It is a brand which stands for high quality and elegant designs for customers. The dresses appeal to women of all ages and for numerous types of occasions. They provide a wide range of designs from prom, graduation, evening, bridesmaids, bridal and cocktail wear. La Femme Fashions has two generations of experience designing unique dresses. The brand specializes mainly in prom and evening gowns. They believe that, "it matters to look different."

Every design made at La Femme has been well planned. From fancy dresses with beading and iridescent stones, to simple and elegant dresses with ombre fabric and ruched bodices. La Femme offers a wide variety of options for customers from pastel chiffon and royal sequins. Celebrities such as Taylor Swift and, "The Real Housewives” have been seen in La Femme dresses.

Go to website here.

Mon Cheri

Mon Cheri Bridals was founded in July of 1991. It started off with bridal gowns, but overtime the company started producing over twenty lines worldwide with different designs for special occasions. In 1997, The montage by Mon Cheri was introduced. This line quickly became very successful. It has a variety of dresses for mother of the bride and mother of the groom, dress suits, cocktail dresses, ball gowns, formal dresses and special occasion gowns. Another line from this brand is Ellie Wilde. This collection has prom dresses ranging from two pieces, to long dresses. Ellie Wilde's collection can vary from simple and elegant designs, to beautiful holographic gowns. This collection would make your prom experience a night to remember with your girls.

Other collections by Mon Cheri include Ivonne D and Cameron Blake. The Ivonne D by Mon Cheri Collection offers gowns for the mother of the bride and mother of the groom. As well, the collection has formal occasion gowns. These designs are well detailed with European lace, Swarovski crystals, artistic embroidery and exquisite draping in ball gowns and mermaid styles. The Cameron Blake by Mon Cheri is a classic collection which again presents the mother of the bride or groom and special occasion gowns. The difference with this line and Ivonne D is that Cameron Blake was made to target mature women who still want to feel beautiful and fancy but suitable for their age. Ivonne D on the other hand offers more glamorous dresses with more beading and lace.

Go to website here.

Morilee

The brand Morilee was found in New York City in 1953. The brand started off as a small family business designing wedding dresses. Now, they have over 5,000 shops worldwide with dresses suited for all women. Their goal is to find the perfect dress for all women with their wide variety of different designs. They offer styles for prom, party, evening, bridesmaid and mother of the bride or groom. From elegant to modern, Morilee has a vast variety in dresses to help fulfill each and everyone's dream dress.

MGNY is one of Morilee's collections. This line offers evening gowns and cocktails dresses for modern women. These dresses are a perfect option for the mother of the bride or groom.

Go to website here.

Terani Couture

Terani Couture was founded in the year of 1990 in New York City. Terani Couture is known worldwide for its special occasion evening wear. They have dresses for prom, evening, cocktail and mother of the bride and groom. Their trendy designs are seen on the runways of New York, Los Angeles and Milan Fashion Week. All designs include high quality material and fabric with fine detail using lustrous silks, chiffons, and charmeuse. They offer dresses suited from a Sweet 16, to runaways.

Terani has been published in many popular magazines such as Teen Vogue, Seventeen Magazine, Teen Prom and Prom Girl. The brand has been seen on celebrities such as Kendall Jenner and Ashly Greene. As well as at the Oscars, Gossip girl and American Idol. Terani has up to date styles that are worn by women all around the world such as Canada, United States, United Kingdom, Saudi Arabia, Australia and Lebanon.

Go to website here.

Daymor

Daymor was established in 1951 by Max Schwartz. The brand has a combination of classic elegant dresses for women in America, Europe and the Middle East. The brand is especially known for its mother of the bride and groom gowns. Each dress is made to provide a stylish and glam look for the customer, while still looking conservative and regal. The silhouettes have a flattering fit for all body shapes. Dresses are made using excellent design and detail with special fabrics and hand embellished details. Daymor dresses will help you feel comfortable, confident, and beautiful on your special night.

Go to website here.

Sherri Hill

Sherri Hill is a well-known brand in over 52 countries with over 1,000 stores selling the brand. Multiple contestants from Miss USA, Miss Universe and Miss American have been spotted wearing Sherri Hill gowns. This brand began to gain a lot of recognition due to this. Sherri Hill’s mission was, “design is evident in her selection of beautiful fabrics and trimmings combined with innovative combinations of cuts to accentuate the best features of each and every woman.”

Sherri Hill is well known for its prom dresses. Every year girls go crazy for prom dresses from Sherri Hill. Sherri Hill has a beautiful colour range. From shimmering satin ball gowns. Sparkling mermaids, trendy two piece styles and floral dresses, Sherri Hill has every type of dress a girl can imagine.

Go to website here.

Blush

Blush is known for prom, pageant and party dresses. With dramatic ball gowns, printed florals, oversized ruffles, crystal embellishments, cutout backs, strappy trims, oversized watercolors blush has what you're looking for in many colour ways. These gowns are also perfect for homecoming, quinceaneras, cocktail parties and weddings. Blush values to offer the best quality dresses for best price. Blush offered the perfect gown for every woman to feel beautiful. As Blush says, “it's all about the fashion, value, quality, sizing and selection!”

Go to website here.

Intrigue by Blush

Blush, the known prom dress designer, also offers a variety of designs under its intrigue line. The styles are trendy and stylish. This line is known to not be shy with its popular designs flattering trumpet and mermaid styles. From sexy dresses with open backs to high slits. The collection offers dresses with glittery fabric, sequin and beads. Some dresses have beading all over the dress while others have asymmetrical and geometrical patterns. The dresses have a beautiful glamorous feeling. Intrigue dresses will have all eyes on you making you feel like a queen on your special night.

Go to website here.

Jadore Evening

Jadore Evening is a collection of stunning gowns that are suitable for formal occasions which include prom, evening wear, graduation, bridesmaid and wedding wear. Majority of the dresses are designed for women who are proud to embrace their décolletage. From sweetheart necklines and deep V-necks, Jadore offers well detailed bodices to embrace your natural curves. Many of the dresses have silhouettes with floor sweeping mermaids. Jadore also offers knee-length dresses for cocktail parties. From simple to dramatic, Jadore has what you're looking for.

Go to website here.

Frascara

The brand Frascara is a luxurious dress line created by Francesca Mammoliti and Cindy Fine. It is said that these two have a very good complimentary work relationship that has led their designs to be elegant, stylish with innovative designs. Francesca and Cindy have both traveled to Paris, London and New York multiple times. Doing this has helped them achieve the essence of Frascara women-confident, refined and chic. They are known for their evening wear, but also offer different dresses for a cocktail party. Frascara is known for their extremely high quality wear, using amazing fabrics such as luxurious European fabrics with fine couture-inspired detailing. They have a wide range of colors from dark to bright. This is a perfect brand for modern women who still want to feel feminine and glammed up for their special occasion.

Go to website here.

Wayne Clark

Wayne Clark is one of the most celebrated designers of evening wear in Canada. Some say he’s well deserved the title of “The King of Glamour.” His designs are wanted by people all over the word. Women who want to seek a luxurious look with a class glamorous gown are perfect for Wayne Clark. Wayne Clark is known to be very passionate about his designs. His work is all about absolute perfection. He balances elegance and style so well together. This has led him to design drop dead gorgeous gowns for red carpets.

Go to website here.